ABSTRACT
Petra Söderling
Ageing and Disability
Petra Söderling
Nokia
Head of Marketing of Nokia Research Centre
In a world where everyone can be connected to everything, Nokia takes a very human approach to technology. We believe that technology exists for the benefit of humankind & that empathy for the human condition is paramount to our success. Connecting is about human relationships, and helping people feel close to what matters.
Human aspiration is about making more of life, together –interdependence, sharing, collaborating, connecting emotionally. When we make mobile technology 2nd nature, people can focus on engaging with what matters most to them.
‘Human technology’ & ‘human’ are not new concepts for Nokia. We see human technology as a benefit, benefit from products that adapt to people – reflect human needs and behaviours, are objects of desire – beautifully styled, aesthetically appealing, tactile, products that are intuitive and easy to use – familiar, functional, easy to connect to, easy to move seamlessly between applications & tasks, and as an individual experience – personalisation of external appearance, individualisation of user interface & services.
With our track record, we are the company best positioned to create very human technology. That means we must observe first and then design. Design products and experiences people fall in love with.