Competitive vigilance
Transforming information into knowledge
For FATRONIK-Tecnalia, information from our surroundings, properly dealt with, is an essential source of information. To this end, FATRONIK-Tecnalia systematically develops an intensive job in vigilance:
- Technological - Follow-up of the scientific/technological advances and the opportunities / threats they generate.
- Competitive - Knowledge of the market dimension, competition, customers, potential business perception, legal and social framework...
- Long-term forecast - Vigilance only reduces risks in decision making if it is ahead of itself.
This vigilance system allows for:
- Detecting investment and marketing opportunities.
- Reducing risks, detecting threats
- Innovating, being ahead of ourselves and detecting new solutions and ideas.
- Facilitating the incorporation of new technological advances.
- Helping to direct the specialisation strategy.
- Progressing, detecting imbalances between FATRONIK-Tecnalia's products and the customers needs.
- Cooperating, getting to know new partners, experts, other centres…
Glossary
- Competitive Vigilance
- Systematic
and organised observation, capturing, analysis, precise diffusion and
recovery of relevant information for the organisation effort.